CNN had a dismal month of May in the ratings department. Not only was the mainstream media news outlet crushed in the ratings game by its top competitors — Fox News and MSNBC — but, compared to May 2017, CNN is running at a serious deficit.
According to AdWeek, CNN was down 25 percent in prime-time viewership compared to May 2017 and 20 percent down in day time viewership compared to the same time period. The network’s losses in the key 25-54 age demographic outpaced its overall losses.
The losses amount to just an average of 835,000 average prime time viewers each night and 655,000 total viewers during the day in May. In the 25-54 demo, CNN averaged 265,000 viewers during prime-time hours and 198,000 viewers during day-side hours.
Fox News had 10 of the top 15 shows in cable news, with Sean Hannity taking the title of highest-rated host in cable news. In fact, aside from ESPN and the NBA Playoffs on TNT, Hannityoutpaced every other show in basic cable. Hannity had an average total audience of 3.261 million, followed by MSNBC’s The Rachel Maddow Show (2.627 million), and FNC’s Tucker Carlson Tonight (2.617 million), The Ingraham Angle (2.617 million) and The Five (2.153 million).
In the demo, Hannity was first, followed by Maddow, Laura Ingraham, Carlson and MSNBC’s The Last Word with Lawrence O’Donnell.
As I explained last week, the network’s efforts to manage massive change–in the form of both the loss of the network’s biggest stars and its iconic founder and chief executive–could have left Fox News vulnerable to a challenge from a network, like MSNBC, on a hot streak. But the swift actions taken to replace Bill O’Reilly, Greta Van Susteren, Megyn Kelly and to rebuild the network’s dominant prime-time lineup with new shows like Tucker Carlson Tonight and The Ingraham Angle with Laura Ingraham have been executed flawlessly, as has the management of the network’s new centerpiece star, Sean Hannity.
And in-house, even the departure of the iconic Roger Ailes was handled with consistency and clarity, leading up to the appointment this month of Suzanne Scott as Fox News chief executive–an insider credited with the successful deployment of Tucker Carlson and Laura Ingraham as new stars who now sit among the top five highest-rated shows in cable news.
Continue reading at Forbes
H/T The Blaze