The No Rifle Association initiative (#NoRA) announced its formation and goals in a letter to NRA executive vp Wayne LaPierre on Friday.
Hollywood gun control proponents, including Alec Baldwin, Amy Schumer, and Jimmy Kimmel are helping launch an initiative to take down the NRA.
According to The Hollywood Reporter, the initiative is being called the “No Rifle Association initiative.” The hashtag will be #NoRA.
The organization penned a letter to NRA executive VP Wayne LaPierre on Friday, signed by more than 130 Hollywood stars.
“We’re going to shine a bright light on what you and your organization do to America. We’re going to make sure the whole world sees your bloody hands. We’re coming for your money. We’re coming for your puppets. And we’re going to win,” the strongly worded letter announces.
Other celebrities signing onto support the initiative include Ashley Judd, W. Kamau Bell, Don Cheadle, Minnie Driver, Jon Favreau, Nathan Fillion, Jordan Horowitz, Julianne Moore, Michael Moore, Patton Oswalt, Annabella Sciorra, Jill Soloway, Amber Tamblyn and Constance Wu.
Parkland student gun control activists David Hogg and Cameron Kasky have signed onto the initiative as well.
Supporters of the initiative made clear they plan to “counterac[t] the influence of NRA money in the political system.”